Louisville Slugger pals

Here’s an interesting, even amusing, ad that I stumbled across from the June 1940 issue of Popular Science. The ad features an image of Joe DiMaggio kissing a Louisville Slugger baseball bat, the bat itself bearing a replica of DiMaggio’s signature. The text in the ad reads:

Pals!

“A ballplayer and his Louisville Slugger are like a man and his dog —INSEPARABLE PALS”— says Joe DiMaggio, Famous Yankee home run slugger and A.L. Champion last season.

Go to your dealer’s and look over the 1940 Genuine Autographed Louisville Sluggers. Your favorite ballplayer’s personally autographed bat is among them!

Free 1940 FAMOUS SLUGGER YEAR BOOK
from your dealer or send 5c in stamps or coin to Dept. Z-34
Hillerich & Bradsby Co., Louisville, Ky.

GENUINE Autographed LOUISVILLE SLUGGER BATS

Hillerich & Bradsby Co.
Louisville, KY.

Louisville Slugger - Joe DiMaggio - Popular Science

Popular Science, June 1940