Unlike the modern tradition of naming ballparks after corporate sponsors (e.g. Busch Stadium, Safeco Field, U.S. Cellular Field, etc.), in 1959, San Francisco held a Name-the-Park contest to rename what was then called Bay View Stadium. On March 3rd, the winning entry was announced: Candlestick Park. The name served to describe the shape of the rocks found in the area known as Candlestick Point.