This day in baseball: Breakfast of champions
Posted: February 11, 2014 Filed under: 20th Century, This day in baseball | Tags: Baseball, General Mills, history, Jackie Robinson, Major League Baseball, Wheaties Leave a comment
Dodgers Hall of Famer Jackie Robinson became the first athlete ever to be featured on all three Wheaties cereal boxes on February 11, 1997. Wheaties bestowed this honor in celebration of the 50th anniversary of the year Robinson broke baseball’s color barrier. The three Wheaties varieties were unveiled by General Mills to be sold nationwide: Original Wheaties, Honey Frosted Wheaties, and Crispy Wheaties ‘n’ Raisins.
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