Arch (Ward) called me one day and asked me to have dinner with him. I didn’t know he had anything in mind other than a sociable dinner until he sprang the All-Star Game idea on me, and I was flabbergasted at first. The idea was sound enough since that was the first year of the World’s Fair in Chicago and Arch wanted to make an All-Star Game one of the highlights. His sales pitch was that it would be a wonderful thing for baseball. I told Arch I would submit the proposition to the owners. The American League owners finally agreed after considerable discussion that it would join strictly as an attraction for the 1933 Fair. At first the National League opposed it, but finally agreed to play the game for only one year. The game turned out to be so wonderful and so well accepted by the fans that the owners quickly agreed to continue the game and it became a solid fixture.
~Will Harridge in Professional Baseball: The First 100 Years (1976)